There have been been countless posts lately about how the restaurant landscape will look in the coming months or years, and most of it is negative. Yes, many businesses will crumble, many restaurants will not look the same. BUT, does that mean you should throw in the towel? NO, but it also means restaurants need to think outside the box. Just because you’ve done something a certain way for 2, 5 or even 20 years doesn’t mean it’s going to work in the next year or possible ever. Restaurants need to stand up, fight for what we have and start looking to what the future of the industry will look like.
Ditch the Delivery Apps
I could really write a whole blog on this (read it next), because there is so much to be said about what delivery apps like postmates, uber, grubhub and doordash are doing to the restaurant industry. They make us believe it’s the only way to do things. I’m here to tell you emphatically, IT’S NOT! You’re giving them 30% per order on average and what does that get you? Well, you get to borrow their customer. Yep just borrow, because you don’t get to re-market to that customer. You don’t get to collect their email or phone number to send them a thank you or a discount or follow up for a review. The tech companies get to keep all of that data. Therefore, they own your customer. But here’s the thing, people want to support local business, they really do. If you give them another solution that meets all their needs, they will use it. You just have to make it simple and user friendly. In walks messenger ordering platforms.
Show a Human Side
People want to buy from other people. They really want to buy from people they know, like and have things in common with. So the more you present yourself in a way that’s relatable during these uncertain times, the more you will connect with your community. That community will then want to continue to buy from you. Social media marketing is one of the most powerful tools you have at your disposal. Did you know that 1.3 + BILLION people a month use chat messaging apps? Those 1.3 billion people are looking to chat directly with businesses online. So what if you don’t have the time to chat online all day with your customers or potential customers. Well, in walks messenger marketing...With messenger marketing and ordering you can have automatic responses to hundreds of questions your customers might ask you on a daily basis.In in the midst of those automated conversations you can up-sell your product or services. Therefore, it’s still 1-1 conversations, just on a much more scalable level.
Invest in Social Marketing and FB Advertising
According to a recent study 70% of restaurants are paying for social ads. That’s a good number, but if you’re in the 30% who isn’t you’re missing the boat. Facebook ads are at an all time low which means you can take that 30% you’re saving by ditching your delivery apps and spend it on getting new customers you own and benefiting from the lifetime value. You can do promotions, videos and so much more with facebook ads that go directly to your messenger platform. If doing your own facebook ads is too much to even think about right now invest in an ad expert who knows the industry and can do ads that will give you a high ROI.
Do your restaurants need to think outside the box? What are you doing right now to pivot your strategy to the new normal? If you want to see how messenger order, messenger marketing and social media can work FOR your business check out our demo at www.contactlesspickup.net/demo